Dr. Pontes’ conviction began when  Walt Disney’s legacy captured his attention on the importance of dreaming and loving what one does. He saw it was important to have the conscience and the attitude to accomplish goals. This admiration motivated Dr. Pontes to understand what was behind the mission, and dream of experiencing the whole Disney experience, understanding it’s values and creating a methodology and creating a methodology to restore dreams. Since then, he decided to dedicate decades of studies to learning the master’s teachings and apply it o real life.

• P.h.D. in Neuromarketing – Florida Christian University (FCU);
• Master in Internacional Business – Hult Internacional Business School (HIBS);
• MBA in Markeng – Escola Superior de Administração, Markeng e Comunicação (ESAMC);
• Postgraduate in psychopedagogy – Fundação Educacional Jayme de Altavila (FEJAL);
• Undergraduate in Civil Engineering – Universidade Federal de Alagoas (UFAL). 

In his career, Dr. Pontes undertook in several startups and had the opportunity to live in fascinating places, such as the ancient China. His performance as a Consultant earned him, in 2008, the Certification of Excellence for the best business plan and excellent performance in the project of healthy education for people with disabilities in India, granted by the International Business Machines Corporation – IBM, one of the most relevant companies of Information Technology that operates since the beginning of the 20th century.